interact with the brand, some will become customers. Having a well-defined sales funnel is a very useful tool to better understand how to clipping path service optimize all aspects of our marketing, detect possible failures at each stage of the process and improve conversion rates. How to create your sales funnel step by step To better understand this concept, we are going to take a quick look at the 3 main phases of the sales funnel. TOFU phase (discovery) The first phase represents the "top of the funnel", that is, the widest part of the funnel. In the digital environment,
we generally identify this phase with visitors to a brand's blog, website, or other channels, coming into contact with the brand for the first time. In this phase, the challenge we face as marketers is for this visitor to leave us their data in order to become a lead or potential customer. To do this, we can use different strategies to attract you, such as offering you content of interest, registration in a free webinar, a contest on social networks, etc. MOFU (consideration) phase In the second phase or "middle of the funnel" we have managed to convert the visitor into a lead .
It is a great first step, but we still have a long way to go. To advance the conversion process, we have two key tools: lead scoring and lead nurturing. Lead scoring consists of creating a lead evaluation algorithm that objectively tells us what stage of the process they are in and helps us make decisions about the next steps. Leads are generally classified as "cold" (still in the early stages of the process and a long way from converting), "warm" (more advanced than cold, but not yet ready to buy), and "hot" ( ready to convert soon). Lead nurturing is based on the information