Our dedication to our phones means businesses need to market to this channel that people spend so much time on. Consumers are more resilient to employee contact list cold calling and telemarketing (and their phones are helping them block those numbers), but opt-in SMS marketing continues to employee contact list show great potential. Here's an overview of how direct SMS marketing engages prospects and customers, and which industries are poised to take full advantage of this strategy. A quick note about SMS The first text message was sent in 1992, and although roughly a decade passed before it took root in the culture (think how integral text messaging was to the plot of the Oscar-winning film The Departed).
Smartphones have truly changed the medium forever. . Suddenly people were still on the phone, but communicating without making actual phone calls. Marketing via text messaging inevitably followed – and for the employee contact list most part, consumers don't mind receiving text messages from a company, as long as they sign up for them. Consider: Open rates for SMS marketing have been consistently reported at 98% over the past few years. SMS engagement is 6 to 8 times higher than email engagement, according to Cellit. SMS marketing grew 197% between 2015 and 2017, according to employee contact list Salesforce. Plus, attribution reporting for SMS marketing is more advanced than ever. Integrated with the right tools.
Messages can be sent and received through the same phone numbers configured for call tracking. The employee contact list data produced by SMS is robust, helping you measure what is working and what is not, as well as informing marketing strategy. Top Industries for SMS Marketing Just about any consumer-focused industry can use SMS marketing to employee contact list expand reach, turn leads into customers, and retain those customers for repeat business. The sectors we highlight here are particularly suitable for SMS marketing - or already use text messages to connect with prospects, customers and customers.