Start using a new feature in our app, sign up for a webinar, or make a purchase from our online store. All our efforts are in vain when messages are placed in spam folders. That's why it's crucial to track the performance of your campaigns and find technical and marketing ways to improve results. An email deliverability audit is an effective technical method to increase the open rate. In this article, I will talk about: internal audits vs. Outsourced how to perform a deliverability audit how to maintain excellent deliverability diy or outsourcing: who should do the audit? A deliverability audit is a complex process with a variety of ins and outs. Therefore, the first question is whether you should hire an expert or do it yourself (diy).
In general, if you have a high volume of messages and a sophisticated email workflow, outsourcing auditing is recommended. However, expert help company mailing list can also be useful for small teams to gain insight into their email sending processes. Here are the pros and cons of an outsourced or in-house email deliverability audit:hire an expert internal audit benefits single cost learn best practices get an exact time estimate guaranteed results can be faster acquire your own expertise can be cheaper the inconvenients uncertainty in terms of results and process can be more expensive no clear estimate of budget and time no guarantee of results may take longer usually,
The full audit is done for a single, isolated campaign to avoid judging by the average score of all campaigns, as deliverability depends on a whole list of factors:technical settings (smtp server, ip, email authentication, etc.)content of the email (and no, I'm not talking about spam trigger words)contact list: are you using problematic acquisition sources? Sender behavior (how often you send emails, how you segment your recipients, etc.)when performed by a deliverability expert, an audit typically takes up to two weeks. You should receive a report outlining the tests run and issues found, with a list of tools and screenshots,