If you're just looking to use tools, I've outlined my five favorite audit tools in this article:nibbler seo detective upcity seoptimer webpagetest.Org if you're considering hiring someone, an seo audit can be a standalone service or a way to test out an agency or company employee list consultant before a longer-term engagement. In fact, google recommends requesting an seo audit as the first step before hiring potential seo agencies and consultants (and includes key tips on “guaranteed” top rankings):request a technical and research audit of your site to find out what they think needs to be done, why, and what the expected outcome should be.
You will probably have to pay for it. …your potential seo should be able to give you realistic estimates of improvement, and an estimate of the work involved. If they guarantee that their edits will get you the top spot in search results, find someone else. This advice is company employee list often misinterpreted as “demanding a free audit” from a potential seo company. If you come across a company that does a free audit, it's probably a surface report run from software tools. With countless variables in search engine algorithms, a free audit is usually of minimal value and rarely proves the value of the seo agency.
To put this into perspective, when we perform a professional seo audit, we manually check a long list of things that help us uncover seo issues. It can take hundreds of hours over 10 weeks in a six month program. After the report is delivered and the findings company employee list discussed, we work with the client's internal team for three months to coach, consult, guide and confirm the implementation of our findings. It is an effective seo audit. A “simple audit” simply won't get you into the top three.