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devit45648
Apr 12, 2022
In Business Forum
According to QuestMobile data, as of October 2018, the number of users of Generation Z exceeded 369 million. In terms of the scale and growth rate of mobile Internet users, Generation Z accounted for more than 30% of all Internet users, contributing nearly half of the growth rate of mobile Internet. From the perspective of consumption habits and consumption ability, the online consumption willingness of the Z generation is relatively high, and nearly 70% of the Z generation online consumption accounts for more than 40%. For Generation Z, their consumption sms marketing service concepts and behaviors have a great influence on the overall consumer market, and at the same time, many new business models are born. One of the biggest characteristics of the current generation Z users is that they love social, and their consumption decisions are largely dependent on social media. That is to say, KOL live broadcasts or fashion recommendations are the consumption methods that Generation Z loves. Therefore, the community has become a gathering place for many Gen Z users. After all, on these community platforms, they can not only share good products but also show products that they do not like.
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